In 1968, the company joined the ASUAG (Die Allgemeine Schweizer Uhrenindustrie AG) and opened its present headquarter in 1975 in Lengnau. In 1962, RADO launched the world’s first scratchproof watch, the RADO DiaStar. Towards the end of the 50’s, the company started to produce only watches of the RADO brand. The company only produced base movements for other watch companies, until they originated the subsidiary RADO Watch Co. In 1917 the brothers Schlup founded the watch movement manufacture Schlup & Co. …is what makes the RADO brand so extraordinary.
#Vintage rado jubile black tungsten diamond round face series#
Since the Diastar caused the industry to take notice of the newcomer in 1962, RADO has consistently delivered surprising and exceptional timepieces, such as the rectangular avant-garde cases the Ceramica – Sintra – and Integral collections as well as classic round model series such as the True Thinline, Coupole or Hyperchrome. True to the motto “less is more”, the Swiss watch manufacturer reduces watches to the essential, although models with the suffix Jubilé occasionally show some gold and diamonds.
Looking for a material which would offer scratch-resistance without compromising comfort and adapt promptly to the temperature of the skin, the company introduced high tech ceramics to the watch world.Įqually, the RADO design has its distinct character. RADO’s unconventional material ideas for the manufacture of watches regularly cause a stir in the industry. RADO is a well-established non-conformist who never ceases to amaze the watch industry once again.
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